10/4/2023 0 Comments People per hour q and a![]() According to what happened with a while ago, it seemed they were hit by an algorithmic penalty (manual or otherwise) which tanked only their /search/ URL’s within Google. To me it isn’t clear what Google’s stance is on the indexing of internal search results. ![]() The use of internal search results and the risk allowing Google to index them It appears that they do this for thousands of cities around the world, although from SEMRush’s data it’s not evident that these particular pages rank particularly well (although I only checked those with very high search volumes). The landing page on the PPH site for "Bournemouth SEO jobs" as a search termĪlthough it’s obviously not a huge search term to rank for, if done at scale this kind of SEO method is clearly going to bring them plenty of organic traffic. You can see below PPH have had somewhat of an uplift in search rankings in the past few months. ![]() I think that many SEO’s believe the use of internal search results (which are indexable and crawlable) is a clear no-go, but to me it looks like it’s very much industry dependant (as with most areas of SEO in 2018!). As I’ll explain later, it’s not completely clear what Google’s opinion is on this type of strategy, as further research has shown many websites do also have the same type of indexed content. I did also reach out to them before publishing this post but didn't hear anything back.Īnd – as a further caveat, this article isn’t solely directed at PPH and their own SEO strategy, but more so at Google and their stance with regard to indexing internal search content. Many freelancers aren’t happy with their service fees (take a look at the comments on their blog post announcing it here) so I consider this post justified (somewhat!). On top of that they have additional withdrawal fees, and they charge various other fees to make your Hourlies (what they call jobs) and profile more visible. So, get a job doing a technical SEO audit for a client at £200 and you’ll be paying PPH £40 of that – so you’re left with £160. My only complaint is that they take a huge cut of any gigs you do get – upwards of 20% on any jobs awarded. I found my first few PPC and SEO clients on the platform, which really helped me to get myself up and running as a freelance consultant. I’ve got nothing against the People Per Hour (PPH) platform on the whole – I used it quite a bit when I first started off as an SEO freelancer a few years back, having made the jump from working in an agency environment. But that being said – today I will be doing no different, as I take a look at the SEO setup/tactics of the popular UK based freelancer site, and have a look at the use of internal search results from an SEO perspective. I do like Sistrix’s blog (to give one example) but I also feel sorry for those who are dealing with the SEO for the particular brands that they dissect online for all to see – sometimes it’s not as clear-cut as it may look from the outside (SEO team may be at loggerheads with the development team, there may be technological limitations they’re having to adhere to, etc etc). I’m not normally a big fan of the public SEO review/critique that some search marketing blogs make use of.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |